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Digital Society Research Institute envisions a super-smart society. Technological advances in big data and new analytics, internet of things, artificial intelligence, robotic and digital commerce are incorporated into every industry and lives of individuals in this new society. We connect to each other and switch the traditional focus from locations to interactions. New products and value-added services are created as personalised solutions for better human life. Digital technologies are main drivers of economic growth and improvement in quality of life.

Enriching lives through digital

RESEARCHERS
DIRECTOR
Prof. Dr. Lai Ming Ming

Dr. Lai Ming Ming is a professor at the Faculty of Management, Multimedia University. Her main research interests focus on areas of equity investments and behavioural finance. In view of global ageing and industrial revolution 4.0, she has ventured into new territories – namely environmental gerontology and digital society.

Her extensive and in rich experience in research has successfully placed her name in several local and international journals including The Journal of Behavioral Finance, Journal of Asian Economics, Quarterly Journal of Business and Economics, Journal of Aging Research, The Journal of American Academy of Business, Banker’s Journal Malaysia, and so forth. Dr. Lai’s active involvement in research paved her way to success as she bagged awards and recognition nationally and internationally. She won the Best Paper Award in the Malaysian Finance Association 4 th Annual Symposium in 2002. Following that in August 2007, she won both the third prize and seventh prize of MIA-MAREF Outstanding Research Paper Award (MORPA) 2006/2007.

She is listed in a variety of directories including Who’s Who in America 2008, and Who’s Who in the World 2008. In 2009, she won MIA Article of Merit Award (consolation prize). In 2014, she won silver prize of the MIA Articles of Merit Award on PAIB 2013. Two years down the road in 2016, she won consolation prize of the MIA Articles of Merit Award on PAIB 2015. She has also secured five national grants as a principal investigator. She was the director of Research Management Centre (RMC) in Multimedia University from January 2010 to February 2013

RESEARCH AREAS
Digital Identity
eGovernance, eServices (healthcare, education), Integration of digital identity, Identity theft, Privacy
Super- Smart Society
Digital literacy, Internet of things, Smart cities, Digital lifestyle, Digital quality of life, Antisocial behaviour, Power and green
technologies, Digital engagement
Digital Commerce
Fintech, eBusiness, New economic models and innovation, Digital marketing, Sharing economy, Customer experience, 020 commerce
MEMBERS
Assoc. Prof. Dr. Chew Kok Wai

Associate Professor, Faculty of Management

Assoc. Prof. Dr. David Yong Gun Fie

Associate Professor, Faculty of Management

Assoc. Prof. Dr. Tan Siow Hooi

Associate Professor, Faculty of Management

Prof. Dr. Elsadig Musa Ahmed

Professor, Faculty of Business

Dr. Siti Zaharah binti Jamaluddin

Professional, Faculty of Engineering & Technology

ASSOCIATE MEMBERS
  • Assoc. Prof. Dr. Nahariah Jaffar
  • Dr. Arnifa Binti Semawi @ Asmawi
  • Dr. Chan Kok Thim
  • Dr. Chinnasamy Agamudai Nambi Malarvizhi
  • Dr. Manique Cooray
  • Dr. Ong Sue Lyn
  • Dr. Patrick Soh Chin Hooi
  • Dr. Rathimala Kannan
  • Dr. Tan Khong Sin
  • Dr. Yuen Yee Yen
  • Dr. Chong Lee Lee
  • Dr. Nguyen Lan
  • Dr. Norhazlin Ismail
  • Dr. Tan Siow Kian
  • Dr. Bahma Sivasubramaniam
  • Chin Tee Suan
  • Dr. Adedapo Oluwaseyi Ojo
  • Dr. Chong Choy Yoke
  • Dr. Junainah Mohd Mahdee
  • Dr. Kwan Jing Hui
  • Dr. Low Jing Hong
  • Dr. Noor Ashikin Binti Mohd Rom
  • Dr. Yvonne Lee Lean Ee
  • Dr. Choon Shay Wei
  • Elaine Ang Hwee Chin
  • Elizabeth Marshall
  • Fajrul Norman Rashid
  • Hazrina
  • Jaya Ganesan
  • Mohd Izwardi Mohd Yusoff
  • Nur Azyyati Ahmad
  • Nurbani Md. Hassan
  • Pook Sow Yee
  • Siti Marshita binti Mahyut
  • Sun Cha Chee
  • Vincent Oh
  • Wendy Teoh Ming Yen
  • Yap Yee Ling
  • Ahmad Fahim bin Robani
  • Goh Wei Wei
  • Lilian Anthonysamy
  • Noradzilah Ismail
  • Mohd Hairul Anuar Razak
  • Thiba Naraina Chetty

PROJECTS

  • All
  • Completed
  • research
ACHIEVEMENTS
Asia International Multidisciplinary Conference (AIMC 2017), UTM
Best Presenter Award
Pang Mary
Lai Ming Ming
Chong Lee Lee
GALLERY
EVENTS

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