

Digital Society Research Institute envisions a super-smart society. Technological advances in big data and new analytics, internet of things, artificial intelligence, robotic and digital commerce are incorporated into every industry and lives of individuals in this new society. We connect to each other and switch the traditional focus from locations to interactions. New products and value-added services are created as personalised solutions for better human life. Digital technologies are main drivers of economic growth and improvement in quality of life.
Enriching lives through digital

Dr. Lai Ming Ming is a professor at the Faculty of Management, Multimedia University. Her main research interests focus on areas of equity investments and behavioural finance. In view of global ageing and industrial revolution 4.0, she has ventured into new territories – namely environmental gerontology and digital society.
Her extensive and in rich experience in research has successfully placed her name in several local and international journals including The Journal of Behavioral Finance, Journal of Asian Economics, Quarterly Journal of Business and Economics, Journal of Aging Research, The Journal of American Academy of Business, Banker’s Journal Malaysia, and so forth. Dr. Lai’s active involvement in research paved her way to success as she bagged awards and recognition nationally and internationally. She won the Best Paper Award in the Malaysian Finance Association 4 th Annual Symposium in 2002. Following that in August 2007, she won both the third prize and seventh prize of MIA-MAREF Outstanding Research Paper Award (MORPA) 2006/2007.
She is listed in a variety of directories including Who’s Who in America 2008, and Who’s Who in the World 2008. In 2009, she won MIA Article of Merit Award (consolation prize). In 2014, she won silver prize of the MIA Articles of Merit Award on PAIB 2013. Two years down the road in 2016, she won consolation prize of the MIA Articles of Merit Award on PAIB 2015. She has also secured five national grants as a principal investigator. She was the director of Research Management Centre (RMC) in Multimedia University from January 2010 to February 2013
technologies, Digital engagement
Associate Professor, Faculty of Management
Associate Professor, Faculty of Management
Associate Professor, Faculty of Management
Professor, Faculty of Business
Professional, Faculty of Engineering & Technology
PROJECTS
- All
- Completed
- research
Lai Ming Ming
Chong Lee Lee
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